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Raising the Bar – illustrating the vision

Shape of Caring encourages us all to think differently about how we recruit, train and develop our nursing and care workforce, across health and social care in England.

To help us visualise these issues, we have developed some short animations to showcase our direction of travel set out in our response to Raising the Bar - Shape of Caring.


At Health Education England (HEE), we have worked with our regional colleagues to identify key messages that set out how some recommendations in Raising the Bar have been brought to life.

The work has resulted in animations that tell a story and bring the themes to life in an accessible medium for our learners (current and perspective), employers, educators and people who use our services, along with their families and carers.

The first animation is highlighted on this page, but to see all four films, visit the HEE YouTube channel and select the Shape of Caring playlist.

Patient and Public Involvement

People who use our services are at the heart of all our work, it is important they are involved with curriculum design, delivery and assessment. We need the voice of people who use our services to be valued and linked into each part of the learner’s journey; from recruitment to assessment of competence in the care environment. Gareth Davies, a member of HEE’s Patient Advisory Forum, worked with us to develop the script and provided the voice for this animation.

Care Assistant Career Pathway

Valuing the role of the care assistant and providing a career framework has been a consistent message received during our journey with Shape of Caring. To illustrate the journey from being recruited, to undertaking the Care Certificate and further opportunities available through apprenticeships, Kazembe Yusufu from the Renal Dialysis Unit at Oxford University Hospitals NHS Foundation Trust narrated the story and demonstrated the aspirations of many care assistants including progression into registered nurse training.

Clinical Academic Careers

Clinical academic careers are an important part of both personal and nursing practice development – nurses do not necessarily need to leave the clinical environment they work in to pursue one. Jack Whitehead from The Heart of England NHS Foundation NHS Trust helped us to illustrate the support and encouragement available in the workplace for nurses to undertake academic studies alongside their clinical work and how his dream has become a reality.

Primary and Community Roles for Newly Qualified Nurses

Despite the myths to the contrary, newly qualified nurses can start their registered nursing career in primary or community care and do not need to have any experience of working in a hospital before they do.

Shape of Caring supports the policy direction and the fact that patients tell us that they prefer to have their health outcomes met at or near to where they live and care is therefore increasingly being delivered in community and primary care settings.  Sarah O'Donnell from the Manor Medical Practice in Bradford illustrates the challenges faced by nurses when considering options for their first destination as a newly qualified nurse and demonstrates that career pathways are available in both of these settings.

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