HEE launches first video for GP recruitment drive

The first of a series of short videos to highlight the diverse and exciting nature of the role of a GP is being launched online today by Health Education England (HEE) as part of a new campaign to encourage more young doctors to become GPs.

Each video will use a theme to illustrate how the role of a GP is central to individuals, families and communities, show how every day is different and highlight the importance of the role. They are aimed at foundation doctors who are considering which medical specialty training to apply for.

The videos are a key part of the ‘there’s nothing general about general practice’ campaign that will run across social media and digital platforms to inspire and inform young medics about a career in general practice as they make their decision about which speciality training to apply for this autumn.

It also includes online videos, posters and other marketing materials which will be used at recruitment events around the country. A team of qualified GPs have been recruited as ambassadors to spread the word about general practice, talk about their experiences and provide first-hand advice and experience to those applying this year.

Spearheaded by Health Education England (HEE), There’s nothing general about general practice has the backing of the Royal College of General Practitioners (RCGP), the British Medical Association (BMA).