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Champion employer communication pack

Overview

The Oliver McGowan Mandatory Training on Learning Disability and Autism aims to provide the health and social care workforce with the right skills and knowledge to provide safe, compassionate, and informed care to autistic people and people with a learning disability. This statutory requirement is set out in the Health and Care Act 2022.   

NHS England wants to work with partners who raise awareness and ensure the health and social care staff complete Oliver’s Training. This employer champion pack is to help health and care employers and integrated care systems who wish to become Champion Employers. 

The employer champion initiative supports you to: 

  • demonstrate your commitment to improve and save lives for people with a learning disability and autistic people 

  • raise awareness of Oliver’s Training and help your staff to understand why they need to complete it 

  • celebrate your involvement in and progress with Oliver’s Training 

  • attract and recruit potential trainers 

  • provide reassurance to people using your services, stakeholders and members of the public that progress is being made to meet the requirements of the Health and Care Act 2022  

How to use

Your support could include: 

  • Developing creative, authentic content to promote across your platforms using the assets below – this can include meet the trainer blogs or videos (see example from Coventry & Warwickshire Partnership NHS Trust), impact of Oliver’s Training video for staff, showcasing staff completing Oliver’s Training, mentions in staff briefings 

  • Sharing our communication assets via your channels and networks (NHS and non- NHS versions for social care) 

Audience

The target audience for the employer champion initiative will be members of the public, people with a learning disability and autistic people and their families, stakeholders.

This communication will also reach external stakeholders, such as Paula McGowan OBE, higher education institutes and medical schools, advocacy groups and charities and other partners.

 

Social media

Please adapt the copy for social media copy. When promoting and sharing information about The Oliver McGowan Mandatory Training on Learning Disability and Autism, please use the hashtag #OliversCampaign in all posts. We can also engage with your posts if you individually tag/mention NHS England’s and Paula McGowan’s social media accounts:​ 

Copy

Access micro, short and long copy to use on website, newsletter, etc.

 

Badges and logos

Ask Me About The Oliver McGowan Mandatory Training badge

Champion for The Oliver McGowan Mandatory Training badge

Completed The Oliver McGowan Mandatory Training badge

Oliver's Campaign

Oliver's Campaign with website address

Oliver's Campaign Stacked Asset

 

Pledge Cards

Pledge Cards - The Oliver McGowan Mandatory Training on Learning Disability and Autism Pledge Cards

 

Facebook assets 

FB -  V1 Tier 2 Lived Experience Actor in hospital ward with DR _ Champion employers -  Oliver McGowan Champion Employer

FB - Our staff with logo- Oliver McGowan Champion Employer

FB - Tier 2 Lived Experience Actor - Family Home Setting _ All our staff -Oliver McGowan Champion Employer (Landscape)

FB - Tier 2 Lived Experience Actor - Family Home Setting _Champion Employer - Oliver McGowan Champion Employer (Landscape)

FB - Tier 2 Lived Experience Actor at reception desk _ All our staff -  Oliver McGowan Champion Employer  (Landscape)

FB - Tier 2 Lived Experience Actor at reception desk _ champion employers -  Oliver McGowan Champion Employer (Landscape)

FB - Tier 2 Lived Experience Actor in hospital ward with DR _ All our staff -  Oliver McGowan Champion Employer (Landscape)

FB - Tier 2 Lived Experience Actor in Nurse Clinic _ All our staff -  Oliver McGowan Champion Employer (Landscape)

FB - Tier 2 Lived Experience Actor in Nurse Clinic _Champion Employer - Oliver McGowan Champion Employer (Landscape)

FB - Tier 2 Lived Experience Actor Male Home Setting _ All our staff  - Oliver McGowan Champion Employer (Landscape)

FB - Tier 2 Lived Experience Actor Male Home Setting _Champion Employers -  Oliver McGowan Champion Employer (Landscape)

FB - Tier 2 Lived Experience Actor with Nurse _ Our Staff -  Oliver McGowan Champion Employer (Landscape)

FB - V1 Champion Logo -Oliver McGowan Champion Employer

FB - V2 Champion with logo- Oliver McGowan Champion Employer

FB -Tier 2 Lived Experience Actor with Nurse _ We are champions Oliver McGowan Champion Employer (Landscape)

 

Instagram assets

IG - Champion Logo -Oliver McGowan Champion Employer

IG - Oliver McGowan Champion Employer With Logo

IG - Our staff with logo- Oliver McGowan Champion Employer

IG - Tier 2 Lived Experience Actor - Family Home Setting _Champion Employer -  Oliver McGowan Champion Employer

IG - Tier 2 Lived Experience Actor at reception desk _ All our staff -  Oliver McGowan Champion Employer (Landscape)

IG - Tier 2 Lived Experience Actor at reception desk _ champion employers -  Oliver McGowan Champion Employer (Landscape)

IG - Tier 2 Lived Experience Actor in hospital ward with DR _ All our staff -  Oliver McGowan Champion Employer (Landscape)

IG - Tier 2 Lived Experience Actor in Nurse Clinic _ All our staff -  Oliver McGowan Champion Employer (Landscape)

IG - Tier 2 Lived Experience Actor in Nurse Clinic _Champion Employer -  Oliver McGowan Champion Employer (Landscape)

IG - Tier 2 Lived Experience Actor Male Home Setting _ All our staff  -  Oliver McGowan Champion Employer (Landscape)

IG - Tier 2 Lived Experience Actor Male Home Setting _Champion Employers -  Oliver McGowan Champion Employer (Landscape)

IG - Tier 2 Lived Experience Actor with Nurse _ Our Staff -  Oliver McGowan Champion Employer (Landscape)

IG - Tier 2 Lived Experience Actor with Nurse _ We are champions Oliver McGowan Champion Employer  (Landscape)

 

LinkedIn assets 

LI - Champion Logo -Oliver McGowan Champion Employer (Landscape)

LI - Champion with logo- Oliver McGowan Champion Employer (Landscape)

LI - Our staff with logo- Oliver McGowan Champion Employer (Landscape)

LI - Tier 2 Lived Experience Actor - Family Home Setting _ All our staff -  Oliver McGowan Champion Employer (Landscape)

LI - Tier 2 Lived Experience Actor - Family Home Setting _Champion Employer -  Oliver McGowan Champion Employer (Landscape)

LI - Tier 2 Lived Experience Actor at reception desk _ All our staff -  Oliver McGowan Champion Employer  (Landscape)

LI - Tier 2 Lived Experience Actor at reception desk _ champion employers -  Oliver McGowan Champion Employer (Landscape)

LI - Tier 2 Lived Experience Actor in hospital ward with DR _ All our staff -  Oliver McGowan Champion Employer (Landscape)

LI - Tier 2 Lived Experience Actor in Nurse Clinic _ All our staff -  Oliver McGowan Champion Employer (Landscape)

LI - Tier 2 Lived Experience Actor in Nurse Clinic _Champion Employer -  Oliver McGowan Champion Employer (Landscape)

LI - Tier 2 Lived Experience Actor Male Home Setting _ All our staff  -  Oliver McGowan Champion Employer (Landscape)

LI - Tier 2 Lived Experience Actor Male Home Setting _Champion Employers -  Oliver McGowan Champion Employer (Landscape)

LI - Tier 2 Lived Experience Actor with Nurse _ Our Staff -  Oliver McGowan Champion Employer (Landscape)

LI - Tier 2 Lived Experience Actor with Nurse _ We are champions Oliver McGowan Champion Employer (Landscape)

LI -Tier 2 Lived Experience Actor in hospital ward with DR _ Champion employers -  Oliver McGowan Champion Employer (Landscape)

 

X assets

X - Champion Logo -Oliver McGowan Champion Employer (Landscape)

X - Champion with logo- Oliver McGowan Champion Employer (Landscape)

X - Our staff with logo- Oliver McGowan Champion Employer (Landscape)

X - Tier 2 Lived Experience Actor - Family Home Setting _ All our staff -  Oliver McGowan Champion Employer (Landscape)

X - Tier 2 Lived Experience Actor - Family Home Setting _Champion Employer -  Oliver McGowan Champion Employer (Landscape)

X - Tier 2 Lived Experience Actor at reception desk _ All our staff -  Oliver McGowan Champion Employer (Landscape)

X - Tier 2 Lived Experience Actor at reception desk _ champion employers -  Oliver McGowan Champion Employer (Landscape)

X - Tier 2 Lived Experience Actor in hospital ward with DR _ All our staff -  Oliver McGowan Champion Employer (Landscape)

X - Tier 2 Lived Experience Actor in hospital ward with DR _ Champion employers -  Oliver McGowan Champion Employer (Landscape)

X - Tier 2 Lived Experience Actor in Nurse Clinic _ All our staff -  Oliver McGowan Champion Employer (Landscape)

X - Tier 2 Lived Experience Actor in Nurse Clinic _Champion Employer -  Oliver McGowan Champion Employer (Landscape)

X - Tier 2 Lived Experience Actor Male Home Setting _ All our staff  -  Oliver McGowan Champion Employer (Landscape)

X - Tier 2 Lived Experience Actor Male Home Setting _Champion Employers -  Oliver McGowan Champion Employer(Landscape)

X - Tier 2 Lived Experience Actor with Nurse _ Our Staff -  Oliver McGowan Champion Employer (Landscape)

X - Tier 2 Lived Experience Actor with Nurse _ We are champions Oliver McGowan Champion Employer (Landscape)

 

Email signatures

Booklet - Champion Signatures for The Oliver McGowan Mandatory Training on Learning Disability and Autism (12.7 × 2.46 cm)

Oliver - Champion Signatures for The Oliver McGowan Mandatory Training on Learning Disability and Autism (12.7 × 2.46 cm)

Portraits - Champion Signatures for The Oliver McGowan Mandatory Training on Learning Disability and Autism (12.7 × 2.46 cm)

Training - Champion Signatures for The Oliver McGowan Mandatory Training on Learning Disability and Autism (12.7 × 2.46 cm)

Use of language 

It is important that in our messaging to people with a learning disability, autistic people and members of the public we use everyday words to talk about people. This helps everyone to understand and to feel valued. The Oliver McGowan Mandatory Training team use the guidance on NHS England’s Making information and the words we use accessible webpage across all communication and engagement activity and training materials.  

In addition, the team have developed a style guide (Appendix 1) and agreed the following language principles, with partners, as well as people with a learning disability and autistic people, when we speak and write about The Oliver McGowan Mandatory Training on Learning Disability and Autism: 

  • We refer to this training as “The Oliver McGowan Mandatory Training on Learning Disability and Autism” and if for comprehension and reading purposes it needs to be shortened, it should always be stated in full and then referred to as “The Oliver McGowan Mandatory Training” or “Oliver’s Training”.​ We never abbreviate the training to “OMMT”. Please don’t use “the training”, use Oliver’s Training 

  • To avoid misinterpretation, make sure you explain who is co-delivering or which experts with lived experience are involved. For example, say “co-delivered with people with a learning disability and autistic people”. 

How to refer to the training parts: 

  • elearning / part 1 of Oliver’s Training / The Oliver McGowan Mandatory Training 

  • part 2 of Tier [1 or 2] of Oliver’s Training / The Oliver McGowan Mandatory Training 

  • part 2 of Tier 1, the 1-hour interactive webinar 

  • part 2 of Tier 2, the 1-day face to face training 

  • the Tier 1 webinar  

How to refer to trainers: 

  • approved [Tier 1 or Tier 2] trainer for The Oliver McGowan Mandatory Training 

  • approved [Tier 1 or Tier 2] Oliver McGowan trainer 

  • Tier 1 facilitating trainer 

  • Tier 1 expert with lived experience of learning disability co-trainer 

  • Tier 1 autistic expert with lived experience co-trainer 

  • Tier 1 learning disability co-trainer 

  • Tier 1 autism co-trainer 

  • Tier 1 expert co-trainer 

  • Tier 1 lead trainer 

  • Tier 1 lead facilitating trainer 

  • Tier 1 lead expert with lived experience of learning disability co-trainer 

  • Tier 1 lead autistic expert with lived experience co-trainer 

  • Tier 2 lead trainer 

  • Tier 2 expert with lived experience of learning disability co-trainer 

  • Tier 2 autistic expert with lived experience co-trainer

  • Tier 2 facilitating trainer 

  • Tier 2 learning disability co-trainer 

  • Tier 2 autism co-trainer 

  • Tier 2 expert co-trainer 

 

If you require PNG and SVG files, please contact england.ommt@nhs.net.

PRN01198

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