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Main communication pack

Overview

The main communication pack is a collection assets and is updated frequently to reflect the programme’s progress. It aims to raise awareness about The Oliver McGowan Mandatory Training.

The pack includes a suite of promotional resources such as videos from Paula McGowan OBE, posters, pledge card templates, badge designs, and images.

Conditions of use

All providers can use NHS England in the comms pack, but they should make sure their websites and communications are:

distinguished from the official NHS England The Oliver McGowan Mandatory Training webpages and clearly link and signpost to the official site. For example, adding: 'Visit NHS England’s The Oliver McGowan Mandatory Training webpages for information and guidance about Oliver’s Training'.
clearly identify their own branding and organisation’s identity and role with regard to Oliver’s Training
uphold and protect the values and reputation of Oliver’s Training

Badges and logos

Ask Me About The Oliver McGowan Mandatory Training badge

Champion for The Oliver McGowan Mandatory Training badge

Completed The Oliver McGowan Mandatory Training badge

Oliver's Campaign

Oliver's Campaign with website address

Oliver's Campaign Stacked Asset

Videos and graphics

Paula McGowan OBE:

Animation

Email signatures

Microsoft Teams backgrounds

Posters

Pull up banners

Screen Savers

Employer Screen Saver

T-Shirts

Use of language

It is important that in our messaging to people with a learning disability, autistic people and members of the public we use everyday words to talk about people. This helps everyone to understand and to feel valued. The Oliver McGowan Mandatory Training team use the guidance on NHS England’s Making information and the words we use accessible webpage across all communication and engagement activity and training materials.

In addition, the team have developed a style guide (Appendix 1) and agreed the following language principles, with partners, as well as people with a learning disability and autistic people, when we speak and write about The Oliver McGowan Mandatory Training on Learning Disability and Autism:

We refer to this training as “The Oliver McGowan Mandatory Training on Learning Disability and Autism” and if for comprehension and reading purposes it needs to be shortened, it should always be stated in full and then referred to as “The Oliver McGowan Mandatory Training” or “Oliver’s Training”. We never abbreviate the training to “OMMT”. Please don’t use “the training”, use Oliver’s Training
To avoid misinterpretation, make sure you explain who is co-delivering or which experts with lived experience are involved. For example, say “co-delivered with people with a learning disability and autistic people”.

How to refer to the training parts:

elearning / part 1 of Oliver’s Training / The Oliver McGowan Mandatory Training
part 2 of Tier [1 or 2] of Oliver’s Training / The Oliver McGowan Mandatory Training
part 2 of Tier 1, the 1-hour interactive webinar
part 2 of Tier 2, the 1-day face to face training
the Tier 1 webinar

How to refer to trainers:

approved [Tier 1 or Tier 2] trainer for The Oliver McGowan Mandatory Training
approved [Tier 1 or Tier 2] Oliver McGowan trainer
Tier 1 facilitating trainer
Tier 1 expert with lived experience of learning disability co-trainer
Tier 1 autistic expert with lived experience co-trainer
Tier 1 learning disability co-trainer
Tier 1 autism co-trainer
Tier 1 expert co-trainer
Tier 1 lead trainer
Tier 1 lead facilitating trainer
Tier 1 lead expert with lived experience of learning disability co-trainer
Tier 1 lead autistic expert with lived experience co-trainer
Tier 2 lead trainer
Tier 2 expert with lived experience of learning disability co-trainer
Tier 2 autistic expert with lived experience co-trainer
Tier 2 facilitating trainer
Tier 2 learning disability co-trainer
Tier 2 autism co-trainer
Tier 2 expert co-trainer

If you require PNG and SVG files, please contact england.ommt@nhs.net.

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