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Main communication pack
Overview
The main communication pack is a collection assets and is updated frequently to reflect the programme’s progress. It aims to raise awareness about The Oliver McGowan Mandatory Training.
The pack includes a suite of promotional resources such as videos from Paula McGowan OBE, posters, pledge card templates, badge designs, and images.
Conditions of use
All providers can use NHS England in the comms pack, but they should make sure their websites and communications are:
- distinguished from the official NHS England The Oliver McGowan Mandatory Training webpages and clearly link and signpost to the official site. For example, adding: 'Visit NHS England’s The Oliver McGowan Mandatory Training webpages for information and guidance about Oliver’s Training'.
- clearly identify their own branding and organisation’s identity and role with regard to Oliver’s Training
- uphold and protect the values and reputation of Oliver’s Training
Badges and logos
Ask Me About The Oliver McGowan Mandatory Training badge
Champion for The Oliver McGowan Mandatory Training badge
Completed The Oliver McGowan Mandatory Training badge
Oliver's Campaign with website address
Oliver's Campaign Stacked Asset
Videos and graphics
Paula McGowan OBE:
- Why The Oliver McGowan Mandatory Training on Learning Disability and Autism is happening across health and care
- Part 1 elearning launch
Animation
- Animation full version on YouTube
- How to use the animation toolkit
- YouTube embed code
- Animation graphic - people happy
- Animation graphic - ambulance
- Animation graphic - changing culture, hearts and minds
- Animation graphic - family portrait
- Animation graphic - football
- Animation graphic - gardening
- Animation graphic - GP surgery
- Animation graphic - group of 6 people
- Animation graphic - making tea
- Animation graphic - nothing about us, without us
- Animation graphic - nurse at bedside
- Animation graphic - Oliver portrait
- Animation graphic - portrait of group
- Animation graphic - shopping
- Animation graphic - training room
Email signatures
- Generic signature
- Culture Email Signature - 12.7x2.4cm
- Oliver Email Signature - 12.7x2.4cm
- Oliver Water Colour Signature - 12.7x2.4cm
- Training Email Signature - 12.7x2.4cm
Microsoft Teams backgrounds
- Ask me about Oliver McGowan Dark Grey MS Teams Background
- Ask me about Oliver McGowan Light Grey MS Teams Background
- Oliver White MS Teams Background
- Oliver Off White MS Teams Background
- Oliver Blue MS Teams Background
- Oliver's Campaign Off White MS Teams Background
- Oliver's Campaign White MS Teams Background
- Oliver McGowan Champion Dark Grey MS Teams Background
Posters
- Poster Templates - The Oliver McGowan Mandatory Training on Learning Disability and Autism
- A4 poster V1 - The Oliver McGowan Mandatory Training on Learning Disability and Autism
- A4 poster V2 - The Oliver McGowan Mandatory Training on Learning Disability and Autism
Pull up banners
Screen Savers
T-Shirts
- Champion - T-Shirt Design for The Oliver McGowan Mandatory Training
- Ask Me - T-Shirt Design for The Oliver McGowan Mandatory Training
- Oliver's Campaign
Use of language
It is important that in our messaging to people with a learning disability, autistic people and members of the public we use everyday words to talk about people. This helps everyone to understand and to feel valued. The Oliver McGowan Mandatory Training team use the guidance on NHS England’s Making information and the words we use accessible webpage across all communication and engagement activity and training materials.
In addition, the team have developed a style guide (Appendix 1) and agreed the following language principles, with partners, as well as people with a learning disability and autistic people, when we speak and write about The Oliver McGowan Mandatory Training on Learning Disability and Autism:
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We refer to this training as “The Oliver McGowan Mandatory Training on Learning Disability and Autism” and if for comprehension and reading purposes it needs to be shortened, it should always be stated in full and then referred to as “The Oliver McGowan Mandatory Training” or “Oliver’s Training”. We never abbreviate the training to “OMMT”. Please don’t use “the training”, use Oliver’s Training
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To avoid misinterpretation, make sure you explain who is co-delivering or which experts with lived experience are involved. For example, say “co-delivered with people with a learning disability and autistic people”.
How to refer to the training parts:
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elearning / part 1 of Oliver’s Training / The Oliver McGowan Mandatory Training
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part 2 of Tier [1 or 2] of Oliver’s Training / The Oliver McGowan Mandatory Training
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part 2 of Tier 1, the 1-hour interactive webinar
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part 2 of Tier 2, the 1-day face to face training
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the Tier 1 webinar
How to refer to trainers:
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approved [Tier 1 or Tier 2] trainer for The Oliver McGowan Mandatory Training
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approved [Tier 1 or Tier 2] Oliver McGowan trainer
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Tier 1 facilitating trainer
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Tier 1 expert with lived experience of learning disability co-trainer
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Tier 1 autistic expert with lived experience co-trainer
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Tier 1 learning disability co-trainer
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Tier 1 autism co-trainer
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Tier 1 expert co-trainer
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Tier 1 lead trainer
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Tier 1 lead facilitating trainer
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Tier 1 lead expert with lived experience of learning disability co-trainer
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Tier 1 lead autistic expert with lived experience co-trainer
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Tier 2 lead trainer
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Tier 2 expert with lived experience of learning disability co-trainer
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Tier 2 autistic expert with lived experience co-trainer
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Tier 2 facilitating trainer
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Tier 2 learning disability co-trainer
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Tier 2 autism co-trainer
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Tier 2 expert co-trainer
If you require PNG and SVG files, please contact england.ommt@nhs.net.